Moocs to take before applying to business school

MBA applications benefit from online courses in various subjects – from business analytics, to cryptocurrency, sustainability and digital marketing according to GMAC’s BusinessBecause. They make a resume stand out from the crowd.


Moocs or Massive Open Online Courses can help strengthen business school applications according to expert advice on GMAC’s BusinessBecause website. These courses are not only a great opportunity for students to get a taste of business education from a variety of well-known business schools – amongst them Wharton, Insead and Stanford – they also add skill sets and certificates to resumes.

The experts have chosen nine online courses from Coursera ( which are ideal to boost a resume:

1. Bitcoin and Cryptocurrency Technologies, Princeton University

This course is divided into four sections, taking users through the decentralization and mechanics of Bitcoin, as well as how to store and use the currency.

2. Women in Leadership: inspiring Positive Change, Case Western Reserve University

This course addresses different challenges in a gendered workplace, and offers practical training to help overcome this.

3. Mastering Data Analysis on Excel, Duke University

The Master of Data Analytics is developing into an alternative to an MBA and this online course can prepare for both options.

4. Marketing in Digital World, University of Illinois

Over four weeks, this course looks at sales, distribution, and pricing, all through a digital lens.

5. Digital Transformation, Boston Consulting Group (BCG)

For those coveting a post-MBA career in innovation, in consulting, or even at BCG, this course provides an insight to all three.  

6. Managing the Company of the Future, London Business School

This course discusses all levels of running a business, from decision-making to motivation.

7. Entrepreneurship: Launching an Innovative Business, University of Maryland

This online course is essential four courses, each around ten hours. It discusses how to start a business, beginning with developing ideas, and walking through bringing the business to the marketplace, and sourcing funding.

8. Corporate Sustainability: Understanding and Seizing the Strategic Opportunity, Università Bocconi

Many business schools are adding the topic sustainability into their curricula which means that this online course will set up an applicant well in his/her resume.

9. Business Analytics, The Wharton School, University of Pennsylvania

This is one of Coursera’s most popular courses. Topics focus on the human side of data, in particular how it can be used for recruiting, performance evaluation, and customer behavior.

And for people who can’t afford an MBA course, there is also an online short-cut:

Chris Haroun, a business school professor, venture capitalist, MBA graduate from Columbia University and former Goldman Sachs employee, teaches an immersive course (Stack Social) that dives into business aspects from starting out, to going public. 51 lectures and 7 hours of content cover how to launch a company from scratch, network for customers, raise money quickly, create financial models and analyze company financials, understand how investment banking firms work and how they can help your business and differentiate between macro and microeconomics amongst others.

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