Harvard’s newest B-school case study is Fortnite creator Epic Games

Fortnite is a video game that has captured the minds of millions of youngsters around the world making its creator Epic Games immensely rich on the way. Now students at Harvard Business School will study the success story in a new case study.


Harvard Business School has chosen a company for its newest case study that has created one of the most popular video games of all times: Epic Games, the creator of Fortnite, a video game that has generated an estimated US$2.4 billion last year. The company was founded in 1991 by computer programmer Tim Sweeney.

The case study looks less at Fortnite, but more at the company’s introduction of the Epic Games Store in December, an online video-game retailer, and new competition to Steam, a division of Valve Corp., with an online marketplace that promises game developers a greater share of revenue according to a recent article by Bloomberg.

The new case study asks: “Should Epic Games continue to pursue becoming a platform?” It mentions this development alongside the lucrative products that Epic Games has developed like Fortnite and the Unreal Engine game software and follows up with the question: “Was it sensible to do both?” The study delves into Epic Games’ history from when it was founded in Sweeney’s parents’ home to the development of the Unreal Engine, as well as popular games like Gears of War and Fortnite.

The case study was written without the involvement of Epic Games or Sweeney who did not attend Harvard himself. Both authors, Andy Wu, an assistant professor of business administration at Harvard, and Christopher Zhang, a recent graduate of Swarthmore College, prepared the case study based on already published sources according to Bloomberg.


Read more on bloomberg.com