Desperately wanted: A new class of digital leaders

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A growing number of companies have embraced the need for strong digital leaders. A study of chief digital officers (CDOs) by Strategy& (PwC’s strategy consulting group), which analysed the presence of such leaders among the world’s 2,500 largest public companies, revealed that 19 per cent of these companies have now designated an executive to lead their digital agenda. This number is up from just 6 per cent of companies in 2015. “Sixty per cent of the digital leaders we identified in our most recent study have been appointed since 2015,” claim the consultants. This reflects the move at many companies toward a state of advanced digital competence. 

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